Content Library | Article
From the WTTC in Rome to the Latin-Caribbean spotlight: Mexico lights the way for investors in the region
During the most recent WTTC Global Summit in Rome, Italy, the global tourism landscape revealed eye-catching figures—and Mexico emerged as a Latin American protagonist. Amid debates on connectivity, innovation, and global policies, it became clear that the country is a true case study in attracting visitors and generating tourism revenue, reinforcing its regional prominence.
But the WTTC's insights go beyond Mexico; they shine a spotlight on the hidden potential of the entire Latin American and Caribbean region. According to data released by the WTTC in partnership with the IDB, in 2024 the Travel & Tourism sector contributed US$714 billion to regional GDP, generated more than 28 million jobs, and mobilized US$144.4 billion in international visitor spending.
These figures are not just illustrative: they provide a solid foundation for investors seeking opportunities in hospitality, tourism, and real estate development. Why?
Mexico shows that scale and diversification work: it already combines renowned resorts, cultural destinations, ecotourism, and strong international air connectivity.
The region, as a whole, brings together rare "ingredients": a plurality of destinations, complementary seasonalities, scenic value, and natural resources that are not found elsewhere.
Institutional commitment is growing: for example, the launch of the WTTC-IDB Tourism Task Force reinforces that tourism is now considered a strategic vector for regional economic development.
Long-term projections are promising: by 2035, the sector is expected to add an additional US$206 billion to the GDP of Latin America and the Caribbean and generate approximately 6 million additional jobs.
For those watching from outside looking for investment opportunities, and for those already working to explore new destinations, Latin America and the Caribbean offer a scenario of "favorable asymmetry": markets still evolving, with room for innovation, differentiation, and value creation.
At SAHIC 2026, which will take place from March 22nd to 24th in Rio de Janeiro, our commitment will be to bring together this global narrative with local reality — transforming trends into structured projects, aligning capital with the Latin-Caribbean market, and offering a strategic platform for those who want to be at the forefront of the next cycle of the hotel industry.