by Arturo Garcia Rosa - President & CEO, SAHIC

The latest data from UN Tourism confirms that global tourism has entered a new cycle of sustained growth. In 2025, international arrivals increased by 4%, reaching 1.52 billion travelers, practically recovering to pre-pandemic levels. Growth projections of between 3% and 4% for 2026 reinforce a positive outlook, driven by resilient demand, increased air connectivity, and the progressive facilitation of travel.

In this context, Latin America and the Caribbean are acquiring an increasingly strategic role. The region not only combines natural and cultural diversity with strong international appeal, but also presents particularly relevant fundamentals for investment: competitive costs, expanding markets, and a solid portfolio of projects in the hotel, tourism, and real estate development sectors.

 At the same time, the growing global demand for value-for-money options favors destinations capable of offering authentic experiences, modern infrastructure, and constantly evolving service standards—attributes that are increasingly visible in our markets. 

Major international events, along with new investment flows and asset repositioning, continue to reinforce the region's visibility and growth potential. This environment opens up concrete opportunities for the development of hotels, integrated resorts, branded residences, and mixed-use urban projects.

Within this framework, SAHIC continues to solidify its position as the leading forum in Latin America and the Caribbean dedicated to discussing and promoting investments in hospitality, tourism, and related real estate developments. Beyond simply following trends, SAHIC connects capital, projects, brands, and governments, transforming opportunities into business and sustainable development for the region. 

It will be a true pleasure to have you join us in Rio de Janeiro, from March 22 to 24, to continue building conversations together that drive investment, partnerships, and new developments in our industry.