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Branded Residences and Hybrid Models: The New Engine of Hospitality-Real Estate Financing

In the historic center of Rio de Janeiro, far from the beaches and traditional postcards, lies one of the world's most impressive cultural spaces: the Royal Portuguese Reading Room.

Elected by international media as one of the most beautiful libraries on the planet, the Royal Portuguese Reading Room surprises even the most seasoned travelers. Its Neo-Manueline style interior houses more than 350,000 rare volumes, including first editions of classic works of Portuguese literature, in an environment that combines history, monumental architecture, and inspiring silence.

More than a cultural landmark, the Reading Room symbolizes a less obvious Rio de Janeiro—a city of thought, legacy, and profound connections between past and future. A space that invites contemplation, strategic pause, and reflection—elements that directly engage with the universe of those who invest in, decide on, and build long-term projects.

For participants of SAHIC 2026, visiting the Royal Portuguese Reading Room is a unique experience: a reminder that great decisions also arise from observation, culture, and the ability to see value beyond the immediate.

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